Annette Wolf's Home Selling System
This system is designed to sell your home:
- at the highest price and best terms.
- in the shortest period of time.
- with the least inconvenience to you.
Preparing you and your property for the sale
- Prepare detailed professional comparative market analysis (cma) to provide you with the information you need to determine your home's market value and to select the best list price which will bring you top dollar in today's market.
- Inspect your property and make suggestions to maximize its potential. In conjunction with the CMA, this will enable us to best determine market value and marketability.
- Inspect competing homes during the entire listing period. Helps me in preparation of your CMA, keeps you informed on the competition and prepares me in dealing with interested buyers.
- Explain the entire selling process - sales contract, closing costs, appraisals, loans, termite and home inspections, radon and lead-based paint inspections, settlement. You will receive a copy of my Home Sellers' Manual, which goes into depth on the entire process.
- Prepare net sheet that estimates the profit minus your expenses from the sale of your home
Marketing Your Home
- Prepare multiple listing service (MLS) copy and enter it into the Metropolitan Regional Information System (MRIS) to reach up to 30,000 REALTORS in Maryland, Washington, DC and Virginia.
- Take digital camera pictures of major features of your home for use in fact sheets, flyers, postcards, print ads and the Internet.
- Order a Re/max sign post. This will help ensure maximum exposure to the market. NAR statistics suggest that upwards of 70% of all calls to real estate offices come from potential buyers driving through a neighborhood and seeing the RE/MAX sign post. RE/MAX is the most recognized and trusted name among buyers.
- Determine target-markets for your home. The most likely locations potential buyers can be found.
- Prepare "for sale" postcards and flyers to be sent to advertise your property to target-marketed potential buyers, neighbors (a primary source of buyers), agents and related professionals.
- Prepare fact sheets and brochure box flyers (along with copies of all required Disclosure forms about the property) to inform and excite buyers who see it. Brochure Box flyers will be placed on the signpost to provide information for "drive-by-buyers".
- Marketing on the world wide web: www.AnnetteSellsHomes.com My personal NUMBER1AGENT™ web site.
www.SellingMarylandHomes.com My personal web site hosted by Homeseekers.com, a national real estate search engine.
www.AnnettesMarylandHomes.com My personal web site hosted by Homes.com
www.Realtor.com/washingtondc/annettewolf My web site on Realtor.com the National Association of Realtors' web site.
www.Homesdatabase/annettewolf.com My web site linking MRIS listings to my other web sites.
www.Realtor.com A fully searchable nationwide web site with over 50 million homes viewed monthly. Your home's facts and photos will be available to anyone with an Internet connection.
www.Yahoo.com. Your property will be available to Buyers on one of the most actively used search engines on the internet.
www.Maryland-DC-Homes.com The companion web site to the Homes and Land Magazine. Your property will be advertised in the full color Homes and Land Magazine.
www.HomeBuyersJournal.com Your property will be advertised in this local real estate journal and companion web site.
www.Ired.com International Real Estate Digest is the premier web site where people located outside the U.S. search for housing information within the U.S.
www.Re/Max.com Your property will be advertised and available world wide through the most recognized name in real estate.
www.WashingtonPost.com Your Open House will be advertised in this major national newspaper and will also be available at their web site. Every listing is automatically downloaded to my web sites. Within a few days, details of your property are available worldwide. National search engines, such as Yahoo, Homes.com Homeseekers and Realtor.com will receive the information. Enhanced showcase on web sites. When the listing appears on the web sites, I will add custom features such as additional photos (with my digital camera), appealing headlines, and extended property description information. As potential buyers use this major search tool to find homes - often long before they contact an agent - your property will have extra exposure not found with many listings.
Every listing is automatically downloaded to my web sites. Within a few days, details of your property are available worldwide. National search engines, such as Yahoo, Homes.com Homeseekers and Realtor.com will receive the information.
Enhanced showcase on web sites. When the listing appears on the web sites, I will add custom features such as additional photos (with my digital camera), appealing headlines, and extended property description information. As potential buyers use this major search tool to find homes - often long before they contact an agent - your property will have extra exposure not found with many listings.
- Write notes to top selling agents introducing them to your property.
- Prepare your property for the next brokers' tour. Brokers and agents "tour" new listings on Tuesday. We'll plan for the most appropriate day for this purpose. Faxes will be sent to local agents and brokers offices announcing the sale of your home.
- Prepare advertising copy for appropriate print media to expose your property to the marketplace. The following are the print media I use to market homes. The specific ones used will vary. I will choose the most effective vehicles for your property.
| Magazine Advertising |
Newspaper Advertising |
| The Real Estate Book |
The Washington Post |
| Home Buyer's Journal |
The Gazette |
| Harmon Homes |
The Jewish Week |
| Luxury Homes |
The Almanac |
| Homes and Land |
Journal Friday Home Report |
- Networking with other agents to constantly keep your property on the mind of agents when they work with their buyers. I will call agents, and send flyers and postcards to their offices and brokers. Exposure is critical! (See My Home Sellers Manual).
- Continually follow up phone calls to agents who have shown your property. Obtain feedback and constructive criticism from buyers and agents.
- Qualify all Buyers I bring you. Request that Agents have their Buyers get loan commitment prior to making an offer. This will guarantee that the contract will not fall through due to the Buyer's inability to qualify for his loan.
- Present all contract offers. We will examine all the terms to determine what works best for you.
Taking Your Contract To Settlement
- Schedule all inspections, such as home, radon, termite, etc., at a convenient time for you.
- Stay in contact with the lender, to assure he is doing his job in a timely fashion.
- Oversee the progress of all contingencies and inspections, making sure they are removed in a timely fashion and in compliance with the contract.
- Follow up with the selling agent, lender, attorney, inspectors, etc.
- Keep you informed of progress during the various steps towards settlement.
- Meet the appraiser to ensure that he has all the necessary information to justify the full sales price.
- Provide any information lender, attorney and inspectors may require.
- Attend settlement with you (or on your behalf) to ensure the accuracy of the HUD-1 settlement sheet and that it reflects the agreed-upon terms of the contract.
 Ask me any question about buying a home in Potomac, Bethesda, Rockville and Gaithersburg. It's my job to help you! There's no obligation, and I promise to respond quickly... 
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You see them on cable TV, sitting around a swimming pool, sharing stories about how they got rich quick by buying valuable real estate for give-away prices. They took a course on how to invest in real estate and became millionaires overnight--with nothing down and no credit hassles from mortgage lenders. The course worked for them, and they say it will work for you, too.
If all this sounds too good to be true--it is! These "get-rich-quick" courses and schemes are being investigated by consumer fraud agencies around the country. This does not mean that you can't become a millionaire by investing in real estate. But investing in real estate requires one important thing from you--an investment of cash. You can't build an empire overnight, but you can do very well over the long term by selecting property in a good location that is priced well, and which can provide a reasonable cash flow.
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| Q |
Which estate has two pools--one on the east side for the morning sun and one on the west for afternoon enjoyment?
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| A |
The former estate of John Lennon in Palm Beach has two pools plus guest quarters. |
 See More Real Estate Trivia > |
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Annette R. Wolf
RE/MAX 2000
11400 Rockville Pike, Suite 200
Bethesda, MD 20852
301-340-8946
Fax: 301-424-3690
annette@annettesellshomes.com
As one of America's #1 Real Estate Experts™ in the Potomac area Annette is well-equipped to handle all of your real estate needs. Annette is one of the top real estate professionals in the Washington Metropolitan area. She is licensed in Maryland and the District of Columbia and is a lifelong resident of the area. Her knowledge of the metro area, her negotiating skills and her commitment to provide the highest quality most professional service in the real estate industry have earned her a stellar reputation.
Contact her for assistance with all of your real estate needs.
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